Two-Way Conversations Between Website and Shopper Are Now a Reality
When a “hot shopper” is searching a website, DLD Websites senses this digital body language. When this shopper is preparing to exit the site, DLD Websites prompts a custom message asking them why they are leaving. Questions such as “Can’t find what you’re looking for?” and “Would you like to see our most recent price markdowns?” are generated at random.
Based on the customer’s response, he or she is directed to a specific landing page that will help them with whatever they need. At this point, you’ll collect a lead from a potential customer who appreciates the care you put into making their experience better. If the shopper leaves and returns to the website later, the technology will change their experience and messaging to match that of their previous survey answer. This way, you’re always talking to them about what interests them.
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