Power words are used to create a desired emotion, instill a sense of authority, or inspire someone to take action. You may not realize it, but you use power words to drive results in your marketing everyday.
Whether you’re putting together a product description or emailing a customer to follow up on a lead, the right language can mean the difference between guaranteeing a sale and missing an opportunity.
We’ve used power words in our own marketing strategies and we’ve seen stunning results. We’re giving you the words, now sign up for our webinar and learn how to implement them like we have.
Inspire your intended audience to take action or demonstrate the necessity to move quickly.
Create hype about a product’s features with energetic words to draw customers in.
Use these to draw attention to a new product or promote an upcoming event.
Position your brand as a source of trust.
Customers like to feel special, and nothing makes them feel special like private events or secret offers.
Our own team members use power words every day when writing content, interacting with clients, and communicating with other team members. Here are a few first-hand examples of how these power words are proven to increase productivity and drive results.
“In digital marketing we have very little opportunity for well-written copy… By taking common phrases and replacing them with power words we can make a much better impression that makes an effect on the customer.”
- Nan Mossey, POTRATZ Vice President of Digital Marketing
“By using these words, I was able to increase web traffic from a specific area from 10% in one month to 18% in the next.”
- Stefanie Markiewicz, POTRATZ Performance Manager