
Power Words Whitepaper
June 28, 2016
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Power Words That Drive Conversion
Power words are used to create a desired emotion, instill a sense of authority, or inspire someone to take action. You may not realize it, but you use power words in your marketing everyday.
Whether you’re putting together a product description or emailing a customer to follow up on a lead, the right language can mean the difference between a sale and a missed opportunity.